Television broadcasting began in 1965 in Australia with black and white viewing systems. Since then there has been a lot of innovations and inventions that have come up. Colored television formats were introduced in 1975 while subscription television came into being in 1985. Australia’s largest capitals were the first to enjoy digital television systems. The television industry has since expanded to include community, commercial, amateur and public stations across the whole of Australia. While other channels are free to air, others have to be paid for. Some of the channels that present in the television network include channel seven, Fox8, channel nine among other channels.
Home and Away – Channel 7
Home and away is an Australian show that has been in production since 1988. It is a soap that was set in a fictional town and centers around a family and its children. The soap that has been in existence for long has been made enticing and interesting to watch by adding themes such as trials and tribulations, success, arguments, failures and romances of the people of this town. This people are only those who have lived in the town for a considerably long time as twenty years.
Home and Away was initially centered on Pippa and Tom Fletcher and the children that they foster. It is set in the small coastal fictional town, Summer Bay, which is just north of “the city” – Sydney (Thampapillai, 2012). At the moment, nonetheless, this classic Australian soap illustrates the trials and tribulations, in addition to the romances, arguments, successes and failures of the community of this town. It is only one of whom have lived in this town for the last 22 years, Alf Stewart.
Online Marketing Activities & Domain
Home and Away has a very strong presence to its viewers online. This Australian series is usually marketed and constantly updated using the shows online Facebook website fan page, their Twitter account due to the use of hashtags (Channel5, 2014). This is so because it allows viewers and funs of the series to be able to tweet while watching the show. Additionally their use of Instagram also allows its viewers to follow up on the nest episode thus attracting many viewers to the show as possible.
Community, Communication & Content
Home and Away Australian TV series has a very large community owing to its brand name and the amount of series they have done over the years. However, home and away usually renews the fan base of its viewers per season on Facebook. This makes it not possible to know the actual figure of how many likes on Facebook that the show has overall. Given that the current episode of 2014 indicates that there were thousands of likes on Facebook as well as thousands of followers on tweeter with millions of tweets. Home and Away Instagram site also has a very large community reaching to thousands of followers. This is because Instagram usually allows viewers to tag by having their hashtags. By allowing this, home and away TV show has generated awareness as well as popularity because viewers and funs are able to know about the nest episode. The official online website shows the latest episodes and what is happening on the show. Home and Away again has You Tube account that streams previous episodes and photos of the favourite actors. The viewers are provided with daily clips and episodes and information regarding the show so as they can comment their opinions.
Connections & Cross Promotions
The connections and cross promotions for The Block Glasshouse can be found at their official website at the top on the right hand side in little icons, including the social media networking sites as mentioned above. Near this there is also a time and date on when the next episode is on.
My Kitchen Rules – Channel 9
My Kitchen Rules is an Australian competitive game show aired in series that began in 2010. The show has participants from different states that are challenged to cooking or such related competitions. There are judges and a panel that judge the contestants and the winner is finally selected. The show has five rounds that will see the team with the highest points all through crowned winner. The first round is the people’s choice challenge where contestants prepare a dish relevant to an event (Stone, 2000). The team with highest number of guest likes is the people’s choice and the lower proceeds to death row. The next is food truck, rapid cook-off, showdown and sudden death where eliminations are made.
My Kitchen Rules (MKR) is a reality show competition that features state vs. state of teams of two to out-dine and out-wine each other so as to determine whose kitchen rules. The teams take turns in transforming their ordinary home into a pop-up restaurant for one pressure cooker night (psanoudakisbasil, 2014). They serve a three-course menu that is designed to impress judges and fellow contestants. The top team in this reality show competition takes home 100,000 Australian dollars prize.
Online Marketing Objectives and Domain
My Kitchen Rules has a very similar online social presence among st its viewers to The Block Glasshouse due to the use of the same social media networks. MKR has their own website, however is linked back to Channel 9 and other shows that are aired on Channel 10. MKR have their own Instagram, Facebook and Twitter accounts where people can tweet, follow or comment on.
Community, Communication & Context
MKR does have a wide online community with thousands of followers on Twitter. This social media site allows viewers to be able to able to tweet on current news and events that they have viewed during the show (Mumbrella, 2014). These tweets sometimes pop up on the bottom of the TV screen while the show is being aired using certain hash tags for events to enable for the opinion of viewers. MKR reality show also has its own official website that exemplifies current news and, play backs on the previous episodes, in addition to being an icon stating what is going to happen in the next episode. MKR has also got its own Instagram account of thousands of followers, which contains fun photographs of the participants and new on what the MKR reality show are up to and their overall team behind the show. The show also usually lets its viewers to know what contestants will be appearing next on the show and when. The MKR reality show also has an official Facebook account, with thousands of likes (Kent, 2014). This account is updated frequently on current episodes, thoughts and general information that enables viewers to read, comment and like. Facebook and Instagram are the MKR social media accounts that are more personal to viewers of the show due to its interactivity of how they present the show while they gather opinions thoughts of the viewers.
Connections & Cross Promotions
My Kitchen Rules reality TV show connections and cross promotions are not all posted but they are displayed on show’s official website. This is usually separately from the tweets that are sent into the show. Nonetheless, on the MKR Facebook account have a display of the show Instagram account, and usually at the end of the show, MKR has the tendency of promoting their online social media websites so as to increase the number of viewers.
Master Chef Australia –Channel 10
Master Chef Australia is a reality television show that is based on the English version of Master Chef. This reality TV show allows members from the public to show off and compete against one another on their cooking styles and skills. There are usually a number of rounds within the show, sudden deaths as well as challenges that the participants face in order for them to take up the title of the next Master Chef Australia. There are a number of social media site by which the reality show utilize in an effort to promote their show.
Online marketing and domain
Established in 2009 in Australia, The reality show Master Chef Australia has become a household name allover Australia. It is one of the top shows within Australia that has been topping the charts mainly from viewers during the grand final weeks. This reality show Master Chef Australia has Twitter, Facebook, Instagram, and YouTube as well as its official website centered by channel 10.ten play
Community, Communication and Context
Master Chef Australia made a significant impact after its inception in 2009 within the whole of Australia and also to the Australian cooking community. The show has become extremely popular within its entire social media networking websites. This is well demonstrated by the number of followers on its site twitter which has 166 thousand followers and over 9,000 tweets. The viewers are allowed to tweet into the show with respect to the contestants they love and the food that is being presented by them (Twitter, 2014). Additionally, viewers are able to get tweets on information from what is posted by master Chef on their website such as the latest tours that are happening and whether there are other new restaurants and shops regarding food that are opening up and when they open. Master Chef Instagram account also has many followers currently standing at fourteen thousand followers. This account is made up of previous contestants portraying what they are up to and display of delicious food that have been prepared within the master Chef kitchen. The Facebook account updates viewers on the Master Chef news such as when the next Master Chef will be and promoting ‘apply now’ for the next series (Facebook, 2014). The account also has information and videos of previous contestants and what they are up to. It shows how such contestants are able now to make their own products which have now become available to the public within their local supermarkets. The You Tube account has videos that show cooking by the judges and previous contestants, and is also very prominent in the Master Chef official page that is centered by channel 10 (Channel10, 2014). The official page includes recipes for viewers to have a look at, episodes, and photos in addition to the viewers within their trivia section that caters for Master Chef Lovers.
Connection and Cross Promotion
Master Chef’s cross promotions and connections can actually be found on their official Facebook page, which illustrates their Twitter and Instagram accounts. There is also an app that can be downloaded called the ‘Master Chef Kitchen Tour’, which is also promoted on their Facebook page, which illustrates a virtual tour of the kitchen. However, there is not much to be seen on their official website catered by Channel 10.
4b. Check out Alexa.com for traffic monitoring Identify keywords for a company that you are familiar with- check out these keywords in the html of their website ( use page source)
Taking the view on University of Canberra at the website www.canberra.edu.au
According to Alexa.com, the website of University of Canberra is rank 73,710 Globally and 985 in Australia at 26/09/2014.
The visitors’ demographic are showing as below
According to the information given in Alexa.com we can see that the female visitors seen like they get engaged with the site more than male visitors and the most people who visit the website is graduate school people.
The top 5 keywords traffic to www.canberra.edu.au ( according from Alexa.com) are:
According to the information given from Alexa.com we can see that people they use the word “ university of Canberra “ and “ report writing “ to the search engine such as google.com to get traffic to the website. The top 5 keywords people use the most to get to the site are:
- University of Canberra ( 16.69%)
- Report Writing ( 11.45%)
- Canberra ( 6.21%)
- How to write a report ( 3.36%)
- Literature review ( 3.14%)
References
Channel 10, (2014), Master Chef Australia 2014, Retrieved September 24, 2014, from http://tenplay.com.au/channel-ten/masterchef
Channel 5, (2014), Retrieved September 24, 2014, from http://www.channel5.com/shows/home-and-away
Coffman, K. 1998. The Size and Growth Rate of the Internet, Journal of Marketing
Devlyn, D. 2009.Channel 7 Announces My Kitchen Rules, Master Chef Australia Rival. Herald Sun
Dunn, E. 2009. Masterchef Inspires Imitators. The Sydney Morning Herald
Facebook, (2014), Master Chef Australia 2014, Retrieved September 24, 2014, from https://www.facebook.com/MasterChefAU
Kent, R, (2014), The ‘My Kitchen Rules’ of winemaking: Entrepreneur creates reality show for humble wine lovers, Retrieved September 24, 2014, from http://www.startupdaily.com.au/2014/02/kitchen-rules-winemaking-entrepreneur-creates-reality-show-humble-wine-lovers/
Mumbrella, (2014), My Kitchen Rules had strongest engagement in battle of reality TV shows on Twitte,. Retrieved September 24, 2014, from http://www.cci.edu.au/node/1654
Psanoudakisbasil, (2014). My Kitchen Rules Wins. Retrieved September 24, 2014, from http://trinitycollegestage2media.wordpress.com/2014/02/14/my-kitchen-rules-wins/
Thampapillai, D, (2012), A whiteout on what we watch, Retrieved September 24, 2014, from http://www.abc.net.au/news/2012-02-17/thampapillai-a-whiteout-on-home-and-away/3836190
Twitter, (2014), Master Chef Australia, Retrieved September 24, 2014, from https://twitter.com/search?q=masterchef%20australia&src=typd&mode=users
ThaiMinhTran <3 